Tuesday, 22 June 2010

Book Review: Chief Culture Officer

Score: 3.5/5

Summary: Author Grant McCracken argues that today’s popular culture is much more fragmented yet also more crucial to the financial well being of companies as purchasing decision processes change.  He advocates therefore, for a CCO position, whose mandate is to drive the initiative to monitor pop culture and inform product design and brand marketing.

My thoughts: Interesting book with some great insights.  I’d like it more if it were shorter.


Anonymous said...

Hey Justin - just a suggestion, it would be awesome if you were able to add a thumbnail of the book cover and some basic bibliography - also a little snippet about the author would help give context to the book :)

Justin Lin said...

Good call. I'll do that next time. Thanks Taneem!