Here is a good article by Steven Levy from WIRED.com on Google+. It provides some background on the building of this product. Some of the main points are:
- Google+ has two main “content sources”: sparks (where information about your interest comes in), and streams (where information from your social connection flows in)
- Google realizes that search result quality can be much improved with social/personal information and now is investing “orders of magnitude” more into social efforts
- Some of Google’s main assets: strong user loyalty, strong cash position for acquisition, and mastery in determining relevant information and links
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